Thursday, August 23, 2007

Customer is the King

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Few weeks ago, the quality of products made in China became serious problem. If we read the newspaper at that time, we know that the problem caused very great impacts to both sides, the customers and the producer. The health factor became the main reason of the problems that were faced by China’s quality of products.


The case of US banning to the import of China toys isn’t false. Obviously, it is because after the research that had been done, they found the concentration of lead in the paint that they used for the toys exceeds the limit of the maximum amount of lead that is safe for human. Ironically, the users of the toys are children. Their brain can be damaged because of the high amount of lead.

Not just the case of China toys, there is also a case in New Zealand because of the quality of clothes made in China. A boy suffered a burned skin after his mad in China clothes caught in the fire. After the research that has been done by the police. They found that in the clothes, there is a chemical substance that is inflammable which exceed the limit of the safety amount of that chemical in clothes.

If we reflect of these two cases, it is very sad that nowadays, there are a lot of companies that forget about the customer safety. What they just do is about the business. They just think of how to make high profit from low capital. We know that China products are very famous for their very cheap price, compared to other brands. But, behind the low price, do we know how they can make a very low price? One of the answers is that they used restricted materials which can be very dangerous for the customers. They just forget the quality of the product because of the high profit that they can get.

Maybe they forget the important law in the business is that customer is the king. Customers are the people who buy theirs products. They can’t do anything if no one wants to buy their products. They can’t live without the customers. Now, after the cases, people tend to avoid buying China’s products. So, who will be damaged afterwards? Of course, the producers will be. Now, the company that produces the toys that contain concentration of lead that exceeds the limit suffered very high penalty. They became bankrupt because of the quality of their toys. The head of the company has committed suicide, and now thousands of the employees are forced to lose their jobs.

Therefore, the quotation that customer is the king is very important. All the producers have to ensure that their products are in good quality for their safety customers and also the rights of the customers to get good stuffs. The high quality producers is the producers who can give these to their costumers.


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